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МТС будет использовать данные об абонентах в своих целях

МТС будет использовать данные об абонентах в своих целях

Сейчас Big Data играет важную роль в развитии различных технологий, поэтому сотовые компании используют Большие данные для оптимизации бизнеса.

Российский оператор связи МТС собирается использовать Big Data при установке салонов. Данная информация была подтверждена официальными представителями компании. Выяснилось, что до конца текущего года будет открыто десять дополнительных салонов связи, которые будут отслеживать данные своих абонентов. Анализироваться будут следующие факторы: финансовые операции, демографическая характеристика местности, использование типа устройств, посещаемость портала и многое другое.

Региональный директор Игорь Егоров добавил, что результаты на базе Больших данных удивили руководство компании. Теперь метод применят в реальных условиях, вычислив, при этом оптимальные места для расположения салонов.

Стоит отметить, что «Мегафон» использует Big Data уже три года для эффективного ведения бизнеса.

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